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The Institute
of the Motor Industry (IMI)

The IMI is the professional association for individuals working in the motor industry.

Square Bear were enlisted to design a strong marketing campaign to promote their range of Continuing Professional Development (CPD) courses and actively encourage IMI members to take advantage.

The result was our powerful ‘Engineered to Drive Success’ campaign applied across a series of highly effective press ads, direct mail and Eshot marketing. We engaged the varied audience through clever variations of the theme.

For complete synergy and continuous promotion, the campaign style followed through onto the comprehensive new CPD course guide.